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                <text>Dr. Fory Armin Naway, M.Pd.</text>
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                <text> Ideas Publishing</text>
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                <text>KOMUNIKASI &#13;
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Pemasaran sebagai Gejala Komunikasi &#13;
Komunikasi sebagai Strategi Pemasaran</text>
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                <text>Pemasaran pada dasarnya adalah fenomena komunikasi, sebab da  ­&#13;
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mu  nikasi. Mulai dari produk dirancang dan dikemas, sampai in­&#13;
for  masi tentang produk disebarluaskan kepada masyarakat luas. Keti  ka &#13;
seseorang memiliki ide bisnis tertentu, terlebih dahulu muncul perta  nya­&#13;
an: Apakah produk yang hendak dipasarkan masih dibutuhkan ma  sya­&#13;
rakat? Tanpa melalui survei formal yang membutuhkan biaya mahal, &#13;
se  sungguhnya seseorang dapat memperoleh informasi tentang jawab­&#13;
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                <text>Komunikasi&#13;
Pelayanan&#13;
Publik&#13;
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                <text>Buku ini terdiri dari 8 bab. Pada bab pendahuluan, dinyatakan &#13;
bahwa keberhasilan pelaksanaan pelayanan publik tidak terlepas dari &#13;
faktor komunikasi. Hasil penelitian menyimpulkan bahwa komunikasi &#13;
berpengaruh secara signifikan terhadap kualitas pelayanan publik.&#13;
Besarnya pengaruh komunikasi terhadap kualitas pelayanan publik &#13;
tersebut ditentukan oleh dimensi-dimensi komunikator, pesan, media, &#13;
komunikan, dan efek. Berdasarkan pernyataan di atas, bahwa faktor &#13;
komunikasi sangat berperan dalam peningkatan kualitas pelayanan &#13;
publik. Oleh karenanya, faktor komunikasi harus menjadi perhatian </text>
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                <text>Dr. Hardiyansyah</text>
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                <text>PENERBIT GAVA MEDIA</text>
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